Italy, June 24th 2014 – With the addition of Monferrato Langhe-Roero, there are now 50 Italian locations included in the UNESCO World Heritage List of artistic and environmental sites of value to humanity. It is yet another prestigious recognition for Italy, the country with the largest number of sites included in the List (and with five more in the Intangible Cultural Heritage List).

Our vineyards are now part of the World Heritage List, under UNESCO’s protection.( the proclamation took place on June 22, 2014 in Doha Qatar) Part of the Brachetto vineyards, between Asti and Acqui , are included in the South Piedmontese area, of which the viticultural landscapes of the Monferrato and Langhe-Roero were proclaimed common heritage to mankind by UNESCO.

Paolo Ricagno, President of the Consorzio di Tutela del Brachetto says: “This is an important recognition which opens up exciting and unique scenarios for Piedmontese wines. We at Brachetto are naturally supportive of international actions”, Ricagno adds, “and we are therefore more than ready to make the most of all the social, economic, cultural and scenic opportunities defined by the world Heritage List”.

As a grape variety, Brachetto (from which Brachetto d’Acqui is made) is indigenous to West Piedmont, and thus 100% Italian. It has been grown for two millennia on the hills that straddle the 45th parallel. This is an ideal location because of its characteristic microclimate, and one where prized aromatic varieties such as our subtly sweet and fresh red-berried Brachetto give their best, and become the celebrated wine known since Antiquity, ideal at any time of the day and perfect for any occasion.

The Brachetto landscape is unusual and original, with a broad patchwork of vineyards alternating with enchanting old villages and cities of art, where fine wines and excellent food have been the rule through the millennia, and are still preserved as the main resource of a land you fall in love with at first sight.

So, when you raise a goblet of Brachetto d’Acqui to your lips, remember you are tasting a millennial Italian wine, a rare piece of the world’s Heritage to protect and enjoy, sip after sip.!