March 13th, 2015 The Consortium for the Promotion of Brachetto d’Acqui will be back at Vinitaly this year, in Hall 10, Stand L3, with a new stand layout intended to represent, far from home, the philosophy of an entire territory whose watchwords are welcome, educate and entertain the visitor.

The backing soundtrack for tastings and events will be supplied by a live piano played by the Verona maestro Maurizio Erbisti, making the atmosphere at Vinitaly a little sweeter. “Music for the palate” is, in fact, the leitmotif of the 2015 promotional campaign, which puts a metaphorical accent on the harmony of Brachetto. Figurative art is also called upon to offer homage to the area of origin: the hills around Acqui will form the background of the stand, along with the artwork entitled “The sentinel of Brachetto”, depicting a woman holding a bouquet of roses, the predominant note in the aroma of Brachetto, and composed entirely of Brachetto d’Acqui.

Offering a glass of Brachetto d’Acqui DOCG – Piemonte Brachetto DOC , straight or in combination, is a gesture that exemplifies the hospitality of the area of origin of this aromatic varietal: the Consortium will propose the “Brachetto Time” cocktail, made with strawberry juice and Brachetto, and the “Brachetto Time +”, with strawberry juice, vodka and Brachetto, along with some combinations strictly Made in Piedmont, designed to enhance the sweetness and harmony of Brachetto, which guests will be invited to sample in the following versions: straight-cork (effervescent), spumante (sparkling) and, for the first time, Passito Docg. This last, in particular, a raisin wine, will be offered in combination with the classic Acqui amaretto cookies, Roccaverano PDO cheese, Ponzone ‘filetto baciato’ salami, fresh fruit and chocolate made by Piedmont’s master pastry chefs.

Telling the story and illustrating the characteristics of this versatile and timeless wine in a professional manner is the educational aspect of the space, a necessary support for tasters, who are accompanied along an informative tour as they learn to appreciate the extraordinary qualities of Brachetto.

For more info:
www.brachettodacqui.com
info@brachettodacqui.com